The song is a collaboration with singer Tokischa and the video was directed by Raymi Paulus. At one point in the video, J Balvin is seen walking two Black women on leashes, and they are in prosthetic makeup that makes them have dog-like features. Tokisha is also on all fours inside a doghouse during one scene of the video.
J Balvin’s mother spoke out against the music video, telling Cosmovisión, “When I found out, I called him [and asked], ‘Where is the Josésito that I know? That song is not… I don’t even know what to say. I did not see my José anywhere.”
Colombia’s vice president and chancellor Marta Lucía Ramírez also slammed the song, calling it “sexist, racist, chauvinist and misogynistic.”
After taking the video down on October 17, J Balvin issued a statement on Instagram, where he told viewers, “As a form of respect, I removed the video eight days ago. But because the criticism continued, I’m here making a statement. Mom, I’m sorry too. Life gets better each day. Thank you for listening to me.”